Case Study: PGA of America achieves record-breaking ticket sales and 3x faster campaigns with Act-On Software

PGA of America - Customer Case Study

The PGA of America, founded in 1916 and representing more than 28,000 golf professionals while serving over a million fans, struggled to deeply engage its audience. Poor segmentation and slow, labor-intensive campaign implementation and analysis limited its ability to reach the right people at the right time.

By adopting Act-On with seamless Microsoft Dynamics and Power BI integration, the PGA sped up campaign execution threefold and gained easy analytics and optimization. The PGA Championship campaign posted 75% email open rates, 70% conversion rates, and record-breaking ticket sales 10 months before the event.

PGA of America

Kevin Scott

Senior Director Technology