Case Study: Propelics achieves 800% year-over-year revenue growth and faster lead follow-up with Act-On Software

Percentage of Closed Deals Soars Following Act-On/Sugar CRM Integration at Propelics

Propelics, a developer of enterprise mobile strategies and apps, faced a fragmented marketing stack and manual processes that left sales blind to prospect behavior. Relying on multiple vendors and manual data entry into SugarCRM, the team lacked lead scoring, adequate reporting, and timely follow-up, which slowed response times from days to hours and reduced sales efficiency.

By integrating Act-On with SugarCRM, Propelics consolidated tools and automated data flow, adding web visitor tracking, lead scoring, forms and landing pages, analytics, and campaign automation. The result: faster, more relevant follow-up, a 100% increase in opportunities, and an 800% year‑over‑year revenue gain in the first year, with higher-quality leads, more meetings and significantly improved sales–marketing collaboration.

Propelics

Adam Bookman

Co-founder and Partner