Case Study: Orbit Group achieves 3x faster campaign implementation and 30%+ lead growth with Act-On Software

Orbit Group - Customer Case Study

Orbit Group, a non-profit, faced inadequate lead volume and quality, disconnected marketing systems (email, webinars, CRM) and an inability to effectively segment and nurture contacts. After using Pardot and standalone email providers, they evaluated Act-On to unify processes and improve targeting.

By adopting Act-On for its ease of use, native Microsoft Dynamics CRM integration, inbound/outbound tools and analytics, Orbit now sends more targeted campaigns by segment and funnel stage, aligns marketing and sales, implements campaigns three times faster and has increased lead generation by over 30%. Act-On’s customer support and Act-On University also helped the team work more efficiently and scale outbound marketing.

Orbit Group

Stephen Kerr

Marketing Manager