Case Study: ON24 achieves a 100% increase in leads and 25% more opportunities with Act-On Software

ON24 Sales Team Doubles Lead Numbers in First Month With Act-On

ON24, a San Francisco–based leader in webcasting and virtual events serving over 700 customers, needed an intuitive email marketing solution its sales team could use to send personalized messages and integrate seamlessly with Salesforce. Competing platforms proved too complex, forcing reps to send hundreds of emails manually via Outlook; the team needed a budget-friendly tool that any salesperson could launch quickly and easily.

Act-On delivered rapid Salesforce integration, customizable templates, training, and social prospecting tools (including Hot Prospects) so the sales team could send personalized campaigns at scale. The change doubled lead volume in the first month, increased opportunities by 25%, doubled conversion rates month over month, reduced time spent on manual emailing, and paid for itself on the first transaction.

ON24

Chad Burmeister

Director of Corporate Sales