Act-On Software
132 Case Studies
A Act-On Software Case Study
Netec (the National Ebola Training and Education Center), a medium-sized educational institution, faced inadequate lead generation and nurturing and poor alignment between marketing and sales. Seeking a more robust marketing platform than basic email providers, they evaluated solutions that would improve visibility, analytics, and campaign efficiency.
Netec implemented Act-On for its ease of use, CRM integration, automated email programs, and reporting. Within two weeks they ran their first campaign, cut campaign development time in half, and saw a 20–40% increase in leads, time and resource savings, an accelerated sales funnel, and $0–$50k in attributed revenue in year one—while rating Act-On’s customer support as excellent.
Stephanie Badillo
Marketing Professional