Case Study: Greater Philadelphia Chamber of Commerce achieves increased membership, 10% more leads and 20% higher dues with Act-On Software

More Sales Leads Drive Increased Membership For Greater Philadelphia Chamber Of Commerce

The Greater Philadelphia Chamber of Commerce (GPCC), one of the nation’s largest chambers representing thousands of member companies, faced falling inbound traffic, slower close rates, and intense competition while still relying on traditional sales tactics. Charged with modernizing membership sales, leader Drew Kondylas sought marketing automation to inject new energy into outreach and prove a return on investment.

By implementing Act-On, GPCC automated email drip campaigns, content delivery (white papers), segmentation by company size, event-driven invites, and lead scoring to identify and prioritize warm prospects. In under a year the chamber saw a 10% increase in website leads, a 12% rise in closed deals, and a 20% jump in membership dues, along with improved member engagement and a shift toward data-driven sales and retention.

Greater Philadelphia Chamber of Commerce

Drew Kondylas

Leader of the Membership Sales Team