Case Study: Mission Restaurant Supply achieves higher email engagement and drives demand with Act-On Software

Mission Restaurant Supply Builds Brand & Drives Demand With a Well-Defined Marketing Automation Strategy

Mission Restaurant Supply, a top-10 U.S. foodservice equipment dealer founded in 1988 with a 15,000‑item catalog and about 5,000 daily site visitors, struggled to turn its audience and 10,000 collected contacts into meaningful engagement. Marketing had been limited to one‑off promotional emails and basic digital ads, producing low insight and poor performance (around 5% open rates and low CTRs), and the small in‑house team lacked the resources to build a more strategic program.

Partnering with Act-On Professional Services and NuGrowth, MissionRS implemented marketing automation, cleaned and enriched its database, built customer personas, integrated lead processes with Salesforce, and created a content library (blogs, infographics, targeted emails). Within a year they launched automated, segmented campaigns that boosted open rates to over 20%, doubled click‑through rates, increased subscriptions while lowering unsubscribes, and delivered deeper customer insights and stronger brand differentiation.

Mission Restaurant Supply

Chris Collins

General Manager of E-commerce