Case Study: Mikogo achieves 30% lift in sales with Act-On Software

Mikogo Adopts Marketing Automation Sees 30% Lift In Sales

Mikogo, founded in 2007 in Germany, provides easy-to-use screen‑sharing for web conferences, sales presentations and remote support, serving over 1 million users and 3,000 corporate customers. Its freemium model and short 19‑day sales cycle drove more than 200 web sign‑ups daily, but the sales team couldn’t effectively qualify or prioritize those inbound leads, wasting time on unscalable cold outreach.

Mikogo adopted Act‑On, integrated with Salesforce, to automate double opt‑in follow-up, lead nurturing, behavior tracking and lead scoring (four drip campaigns, a 19‑day trial nurture and a six‑month customer program). The integration gave sales real‑time activity insight and alerts, lifted automated email deliverability to 99.5–100% (opt‑in rates 45% in Germany, 33% ROW), and increased closed sales by 30% without adding headcount.

Mikogo

Andrew Donnelly

Associate Vice President, Online Marketing Manager