Case Study: Midland Information Resources achieves 2x faster campaign deployment and improved lead nurturing with Act-On Software

Midland Information Resources - Customer Case Study

Midland Information Resources, a mid-sized manufacturer, faced inadequate lead generation, slow campaign development, weak sales enablement, and difficulty measuring marketing’s impact. Seeking an easier, more integrated marketing solution, they evaluated alternatives after using ClickDimensions and selected Act-On to streamline programs and improve visibility into prospect behavior.

By adopting Act-On with Microsoft Dynamics integration, Midland sped campaign implementation up 2x, improved lead nurturing and buyer engagement, and gained clearer analytics to measure marketing performance. The CRM sync, buyer tracking/alerts and reporting helped prioritize qualified prospects, save time and resources, and—according to the company—deliver excellent customer support.

Midland Information Resources

Janet Glass

Marketing Manager