Case Study: Microlise cuts email bounce rate from 20% to 2% and doubles conference attendance with Act-On Software

Microlise - Customer Case Study

Microlise, a fleet telematics and management solutions provider with over 30 years’ experience, needed to move from a “sell, install, leave” stereotype to a trusted thought leader. Their marketing relied on MailChimp and Excel and couldn’t support targeted, measurable campaigns or align effectively with sales, so they sought a scalable, easy-to-use marketing automation platform to improve segmentation, email performance and ROI.

They implemented Act-On, which delivered fast onboarding, Salesforce integration, powerful segmentation and simple campaign tools. This cut their email bounce rate from 20% to 2%, doubled annual conference attendance (from ~600 in 2014 to ~1,200 in 2017), sped up campaign setup and analysis, boosted web traffic, and enabled closed-loop reporting and better sales follow-up—benefits they are continuing to expand across training and channel partners.

Microlise

Jonathan Dolby

Marketing Director