Case Study: Meyer and Associates achieves near‑double open and click rates and triples email send volume with Act‑On Software

Meyer and Associates Leverages Act-On to Easily Market Their Insurance Products to Over 100 Alumni Associations

Meyer and Associates, a broker and third‑party administrator founded in 1973, partners with more than 100 colleges and universities to market insurance to alumni and affinity groups. As the company grew, its lean marketing team struggled to deliver highly customized messaging at scale: legacy ESPs lacked the automation, personalization, deliverability tools, and insights needed to coordinate timing and content across diverse alumni audiences.

After switching to Act-On, Meyer and Associates gained automation, segmentation, Data Studio analytics, and hands‑on support (including improved deliverability via a shared IP pool). The team has tripled email send volume, achieved open and click rates nearly double the industry average, and is now building lead scoring and further automated journeys to deliver more personalized offers.

Meyer and Associates

Ann Meyer Abdi

Chief Operating Officer