Case Study: Meon boosts lead generation by 40%+ and launches campaigns 4x faster with Act-On Software

Meon - Customer Case Study

Meon, a small infrastructure and engineering firm, faced inadequate lead generation (both volume and quality) and fragmented marketing systems across email, webinars and CRM. These challenges prompted Meon to evaluate marketing automation to better prioritize leads and connect marketing with sales.

Meon implemented Act-On for its CRM integration (including native NetSuite support), reporting and campaign templates. As a result Meon improved lead nurturing and buyer management, made marketing performance easier to analyze, ran more targeted campaigns, implemented campaigns four times faster and increased lead generation by over 40%; Act-On’s support and training also helped the team work more efficiently and collaborate better with sales.

Meon

Gary Spencer

Owner