Case Study: MedeAnalytics achieves soaring webinar attendance and streamlined marketing with Act-On Software

Mede Analytics - Customer Case Study

MedeAnalytics, a provider of performance-management solutions for hospitals, physician practices and payers, faced a fragmented marketing stack and inefficient, manual processes. Marketing leader Doug Hart needed a simpler, integrated way to upload campaign data to Salesforce, send and track mass emails, capture form data and measure results across a growing number of channels.

They implemented Act-On for its simplicity, integration and cost, linking WebEx and Salesforce to automate webinar promotion, registration and follow-up. The platform cut webinar prep time from days to hours, doubled planned webinars to about 30 this year, drove unprecedented registrant and attendee numbers and more quality leads, reduced duplicate records, improved prospect visibility and made email targeting, form creation and campaign reporting far more efficient.

Mede Analytics

Doug Hart

Associate Vice President, Marketing and Coroporatete Communications