Case Study: LEGO Education triples leads and boosts revenue with Act-On Software

Lego Education Built A Solid Marketing Automation Strategy

LEGO Education North America, part of The LEGO Group, creates classroom resources used worldwide but was held back by a basic email system that couldn’t scale. The team lacked automation, lead scoring and visibility into the sales funnel, resulting in one-size-fits-all campaigns and leads that effectively disappeared into a “black hole.”

By implementing Act-On marketing automation they gained funnel visibility, lead scoring, and personalized triggered and drip campaigns. Campaigns increased from 1–2 to 14 per year (seven times more emails), the marketing pipeline tripled, prospect-to-lead conversion reached 29%, revenue rose for promoted products, and the sales cycle shortened with hot leads handed off faster to sales.

Lego Education

Brandee Johnson

Senior Marketing Manager