Case Study: Joyride achieves 200% increase in leads in one month with Act-On Software

Joyride experiences a 200% increase in leads in one month with Act-On

Joyride is a sustainable beverage manufacturer and distributor serving offices and wholesale customers across major U.S. cities with cold brew, kombucha and other on-tap beverages. With a small marketing team and no CRM or formal email program, Marketing Director Kat Krieger needed a scalable marketing automation and CRM solution to professionalize outreach, capture leads, and support growth.

After evaluating options, Joyride implemented Act-On for fast setup, website tracking, form-based onboarding and Salesforce integration, plus social scheduling and a sophisticated 45-criteria lead qualification score. The platform improved marketing–sales alignment and lead capture—producing a more than 200% increase in leads in the first month—and has driven consistently positive results since.

Joyride

Kat Krieger

Marketing Director