Case Study: ITsavvy achieves 40–60% more leads with Act-On Software

ITsavvy - Customer Case Study

ITsavvy, a mid-sized business services firm, faced fragmented marketing systems and ineffective sales enablement that hindered lead management and campaign performance. Seeking an easy-to-use platform with CRM integration, outbound marketing and strong analytics, they evaluated and implemented Act-On.

By using Act-On’s intuitive interface, CRM connectivity and lead scoring for prioritized outreach, ITsavvy improved lead nurturing and buyer engagement, sped up campaign development and saved time and resources. The company saw a 40–60% increase in leads and achieved ROI within 2–3 months, with customer support rated very good.

ITsavvy

Kris Wagner

Sales Representative