Case Study: Insurance Agency Marketing Services achieves 470% webinar registration increase with Act-On Software

Insurance Agency Marketing Services Increases Conversion Rates by 470% with Act-On

Insurance Agency Marketing Services (IAMS), which supports thousands of small insurance agencies with sales, training and lead generation, was struggling with poor email performance and low webinar signups from a generally unresponsive broker audience. With no integrated CRM and an aging email platform, IAMS needed better marketing intelligence, personalized responsive emails, improved deliverability and higher web traffic to grow its broker base.

IAMS implemented Act-On within three weeks, using its behavioral tracking, responsive email design and list-cleaning services to boost deliverability and campaign intelligence. In seven months website traffic rose 300%, click-through rates tripled to 6%, and webinar registrations increased 470%, driving a significant surge in new broker recruitment.

Insurance Agency Marketing Services

Matt Neal

Director of Digital Media