Case Study: Indigo Business Services Ltd achieves 4x faster campaign deployment and 20–40% more leads with Act-On Software

Indigo Business Services Ltd - Customer Case Study

Indigo Business Services Ltd, a small educational services company, was struggling with disconnected marketing systems, an inability to track buyer engagement, and poor alignment between marketing and sales. Previously relying on a basic email service provider, they sought a platform that could unify campaigns and provide better insight into leads.

They implemented Act-On marketing automation for its ease of use, CRM integration, email automation, forms and landing pages, reporting, and support. As a result, Indigo improved lead nurturing, accelerated the sales funnel, saved time and resources, implemented campaigns four times faster, and generated 20–40% more leads, while rating Act-On’s customer support as excellent.

Indigo Business Services Ltd

Richard Evans

Marketing Manager