Case Study: Horizon Distributors achieves a 200% increase in leads with Act-On Software

Horizon Distributors Experiences a 200% Increase in Leads Since Switching to Act-On from HubSpot

Horizon Distributors is a wholesale supplier for landscape, irrigation and outdoor living with 70 stores across 11 states. Despite its size, marketing was handled by a single director, Mary Martinez, who needed to create and activate large volumes of content (emails, landing pages, blogs, social) and improve targeting — all while struggling with a clunky HubSpot setup and manual CRM processes.

Horizon switched to Act-On for its ease of email/landing-page creation and seamless Microsoft Dynamics integration, using Act-On support and training to onboard quickly. The team automated trigger campaigns, refined lead scoring, and added social and Website Prospector tracking, producing 24% average email open rates and a 200% increase in professional leads while saving significant time through CRM automation.

Horizon Distributors

Mary Martinez

Director of Marketing