Case Study: HarveyDavid achieves 2x faster campaign implementation and 20%+ lead growth with Act-On Software

HarveyDavid - Customer Case Study

HarveyDavid, a small marketing and advertising firm, struggled with inadequate lead generation and disconnected marketing systems (email, webinars, CRM) after using Marketo, HubSpot, and Eloqua. Seeking a more integrated, user-friendly solution, they evaluated Act-On to improve lead volume and align marketing and sales efforts.

By adopting Act-On’s marketing automation—valued for ease of use, CRM and native Salesforce integration, inbound/outbound tools, reporting, and strong customer support—HarveyDavid cut campaign implementation time in half, increased lead generation by more than 20%, saved time and resources, and achieved stronger marketing-sales alignment, with Act-On support and Act-On University boosting team efficiency.

HarveyDavid

Warren George

Marketing Manager