Case Study: HA Advantage achieves rapid marketing ramp-up and doubles email performance with Act-On Software

HA Advantage Goes from 0 to 60 Using the Act-On Marketing Platform

HA Advantage, a growing logistics provider, needed to ramp marketing quickly with a two-person team that could generate inbound leads and nurture prospects without heavy external resources. Their priorities were strong email deliverability, Salesforce integration, lead scoring, automated nurturing, reporting and ease of use so they could launch campaigns fast and efficiently.

They selected Act-On’s all-in-one marketing platform, which was implemented in weeks and provided email, drip nurturing, website visitor tracking, social prospecting and CRM integration plus live support. As a result HA Advantage more than doubled sending performance (projecting over a million emails by year-end), improved campaign tracking and lead qualification, and scaled marketing efforts to revive stalled deals and support growth.

HA Advantage

Carter Perez

Vice President Sales and Marketing