Case Study: Guardair Corporation achieves improved lead generation and marketing efficiency with Act-On Software

Guardair Corporation - Customer Case Study

Guardair Corporation, a small manufacturing firm, faced disconnected marketing systems (email, webinars, CRM) and ineffective sales enablement—poor lead hand-off, prioritization, and follow-up—after using Marketo. These gaps prompted Guardair to evaluate and replace their previous marketing automation platform.

They adopted Act-On and reported easier campaign development, better integration of marketing tools, and improved lead generation versus Marketo. Act-On’s customer support and training enabled faster campaign launches, more outbound activity, higher program quality, better collaboration with sales, and a value-aligned active-contact pricing model.

Guardair Corporation

Christopher Bhajan

Marketing Professional