Case Study: Great Guns Marketing achieves 30% increase in lead generation and 2x faster campaign development with Act-On Software

Great Guns Marketing Sees 70% Increase in New Business with Act-On

Great Guns Marketing, led by Director Danny Walls, is an agency specializing in lead generation for the building, construction, and manufacturing sectors. Facing dwindling results from an outbound call–centric approach and lacking tools for landing pages, social campaigns, and cross-channel nurturing, the firm needed a marketing automation platform to modernize its services and educate clients who were unfamiliar with digital marketing.

Great Guns implemented Act-On to build forms and landing pages, run automated, behavior-triggered nurture programs, score prospects, and schedule social posts. The platform doubled campaign development speed, increased lead generation by more than 30%, drove a 70% lift in new business, and delivered ROI in under four months.

Great Guns

Danny Walls

Director