Case Study: Genpak achieves 2x faster campaign deployment and 60–80% more leads with Act-On Software

Genpak - Customer Case Study

Genpak, a medium-sized consumer products company, faced weak lead generation and nurturing, slow and time-consuming campaign development, disconnected marketing systems, and an inability to track buyer engagement or measure campaign success. Previously using a basic email service provider, they evaluated Act-On to unify processes and improve marketing effectiveness.

By adopting Act-On for its ease of use, CRM integration, automated email programs, forms/landing pages, and reporting, Genpak ran its first campaign within two weeks and now implements campaigns twice as fast. The platform improved lead nurturing, delivered a 60–80% increase in lead volume, saved time and resources, and earned “very good” marks for customer support.

Genpak

Jeff Cole

Marketing Director