Case Study: Frontline Telemarketing achieves 70% increase in new business with Act-On Software

Frontline Telemarketing Sees 70% Increase in New Business with Act-On

Frontline Telemarketing, an agency serving construction and manufacturing clients, needed a modern martech solution to stay competitive and to educate prospects who were largely unfamiliar with digital marketing. Director Danny Walls set out to find a powerful marketing automation platform that would strengthen Frontline’s ability to market across channels and promote both the agency and its customers.

After evaluating several vendors, Frontline selected Act-On and implemented forms, landing pages and automated nurture programs to capture and educate leads. The result: campaign development speed doubled, lead generation rose by more than 30%, new business increased 70%, and the company achieved ROI in under four months.

Frontline Telemarketing

Danny Walls

Director