Case Study: Frontline Telemarketing achieves 30%+ increase in lead generation and 2x faster campaign launches with Act-On Software

Frontline Telemarketing - Customer Case Study

Frontline Telemarketing, a small marketing and advertising firm, struggled with inadequate lead volume and quality, disconnected systems (email, webinars, CRM), and difficulty measuring marketing’s impact. Previously using basic email providers like MailChimp and Constant Contact, they sought an easy-to-use solution focused on outbound campaigns and nurture programs.

After adopting Act-On’s integrated marketing automation and using Act-On University and support, Frontline implemented campaigns twice as fast, expanded the number of team members using the platform, and improved program quality. The company saw better lead nurturing and buyer management, easier performance analysis, a faster sales cycle, and over a 30% increase in lead generation.

Frontline Telemarketing

Danny Walls

Director