Case Study: First Insight achieves 50% sales growth and faster campaign launches with Act-On Software

First Insight - Customer Case Study

First Insight Corporation, a 100‑employee leader in eye‑care practice management and electronic health records, needed highly effective, high‑touch e‑marketing without the cost and complexity of traditional tools. After years of using basic email vendors, the company found those tools lacking — no web visitor tracking, no customizable forms, poor usability and high bounce rates — and decided an integrated marketing platform was required to scale.

By adopting Act‑On’s integrated marketing platform, First Insight gained web‑activity tracking, customizable forms, Salesforce integration, automated drip campaigns and easy template use (no HTML required), plus a dedicated Success Manager. This cut campaign launch times from four–five days to one day and newsletter production to hours, improved targeting and mid‑campaign analytics, and drove measurable business impact: a 50% increase in sales, a 100% boost in inside‑sales response rates, and the most successful inside‑sales campaign in nine years.

First Insight

Donna Lehmann

Director, Marketing Communications