Case Study: Find Your Influence achieves scalable marketing and expanded influencer network with Act-On Software

Find Your Influence Grows Its Brand and Marketing Network with Act-On

Find Your Influence (FYI) is a SaaS-based influencer marketing platform founded in 2013 that connects brands and creators and also offers in-house production and talent management. Although the company has a creative, experienced team, its three-person marketing group lacked the marketing automation tools needed to scale lead generation, distribute content effectively, and grow its talent network.

FYI selected Act-On for its ease of use, WordPress integration, and strong reporting. Act-On gave the team deliverability and engagement insights, email and website tracking, and form-based lead capture, improving visibility into who’s engaging, cleaning up lists, and enabling better lead nurturing—positioning FYI to scale marketing efforts and add lead scoring and gated content as they grow.

Find Your Influence

Tami Nealy

Vice President of Communications and PR