Case Study: e.Republic achieves faster, more effective email marketing — creating emails in half the time with Act-On Software

e.Republic Does Better Marketing in Half the Time with Act-On

e.Republic is a major U.S. publishing house for government and public-sector audiences, sending more than five million emails a month to subscribers, prospects and event attendees. With over 30 non-technical users creating messages and a database far larger than what they actively used, the team struggled with a complex, costly platform (Eloqua) that required extensive training, frequent support and charged on total database size—while also needing better CRM integration and prospect tracking for their 50-person sales team.

They switched to Act-On, which proved intuitive for non-technical users, provided responsive templates and preloaded samples, and integrated prospect activity into Salesforce via the Act-On Anywhere widget. As a result e.Republic now builds emails in about half the time, gains clear click‑through insights to optimize content, benefits from ongoing list cleansing that improved deliverability, and reduced costs by paying only for contacts they actually use.

e.Republic

Ryan Saul

Operations Manager