Case Study: Education at Work achieves 33% lift in media & form conversions and 10% higher email opens with Act-On Software (Engagement Insights)

Education at Work - Customer Case Study

Education at Work is a nonprofit that partners with universities to hire students for customer and technical support roles, helping them earn wages, tuition assistance, and career skills so they can graduate with less debt. Faced with rising student-loan burdens and more than ten segmented drip campaigns to manage, the marketing team needed fast, actionable analytics to demonstrate ROI to executives and optimize campaigns with very limited time.

By using Act-On’s Engagement Insights and Data Studio exports, the team gained one-click reporting in Excel/Google Sheets that revealed what content and subject lines worked best. That visibility let them quickly reposition an underperforming case study—lifting media and form conversion rates from 6.7% to over 40% in two months—and increase email open rates by 10%, streamlining campaign optimization and supporting continued growth.

Education at Work

Tanya Gantzer

Senior Vice President of Client, University and Marketing Development