Case Study: ECD El Confidencial Digital achieves 3x faster campaigns, 40–60% more leads and boosted revenue with Act-On Software

ECD El Confidencial Digital - Customer Case Study

ECD El Confidencial Digital, a small media and entertainment company, struggled with inadequate lead generation and nurturing, poor marketing–sales alignment, and an inability to measure campaign success after using HubSpot and separate email providers. These challenges led them to evaluate Act-On as a unified marketing automation solution.

They chose Act-On for its ease of use, CRM integration, email automation, and forms/landing pages, and launched their first campaign in 2–4 weeks. Post-implementation they reported improved lead nurturing and buyer engagement, a 40–60% increase in lead volume, 3x faster campaign execution, time and resource savings, an accelerated sales funnel, and $100–150K in attributed revenue in the first year.

ECD El Confidencial Digital

Francisco Rubira

CMO