Case Study: Draycir achieves more than 30% lead growth and 2x faster campaigns with Act-On Software

Draycir - Customer Case Study

Draycir, a small software company, was facing inadequate lead generation in both volume and quality. They needed a marketing automation solution that was easy to use, integrated with Microsoft Dynamics, and supported both inbound and outbound campaigns.

They implemented Act-On for its CRM integration, campaign tools and support, which helped identify previously unknown web visitors and automatically alert sales. The team doubled campaign deployment speed, expanded user adoption, saved time and resources, increased lead generation by more than 30%, saw revenue growth and achieved ROI within 4–6 months.

Draycir

Lee Riordan

Sales Representative