Case Study: DMC Canotec achieves improved lead generation and higher conversions with Act-On Software

DMC Canotec Experiences Improved Lead Generation and Conversions Thanks to Act-On

DMC Canotec, a UK managed services partner and Canon reseller with multiple business units (print, telecoms, IT), faced a fragmentation problem: a three-person marketing team struggled to support four branches using disparate tools (Mailchimp, Google Analytics, Buffer/Hootsuite), which limited agility, targeting, and measurement. They needed a single platform that integrated with Microsoft Dynamics to centralize data, streamline campaigns, and improve marketing-to-sales coordination.

After evaluating several platforms, DMC implemented Act-On, quickly launching campaigns and using forms, landing pages, progressive profiling, lead scoring, and Dynamics integration to automate lead handoffs. Results include faster deployment, click rates near 25% (about 9% above industry average), a click-through-to-open rate around 3% (≈1.5% above average), roughly three days saved per month in staff time, stronger marketing-sales alignment, and higher-quality, more convertible leads.

DMC Canotec

Sam Saunders

Digital Marketing Manager