Case Study: Dezrez Services achieves 3x faster campaign launches and 20%+ more leads with Act-On Software

Dezrez Services - Customer Case Study

Dezrez Services, a medium-sized software company, struggled with inadequate lead volume and quality, slow and time-consuming campaign development, disconnected marketing systems (email, webinars, CRM), poor segmentation and nurturing, and ineffective sales hand-off and prioritization. These challenges led them to evaluate a marketing automation solution to unify systems and speed campaign execution.

They selected Act-On for its ease of use, Microsoft Dynamics CRM integration, outbound marketing capabilities, and reporting. As a result, Dezrez implemented campaigns three times faster, increased lead generation by more than 20%, improved lead nurturing and buyer management, and saved time and resources—while Act-On support and Act-On University helped the marketing team launch more targeted outbound efforts and work more effectively with sales.

Dezrez Services

Luke Evans

Sales Representative