Case Study: High-Impact-Prospecting achieves 1,000 hours/year time savings and increased market opportunities with Act-On Software

Demand Generation Agency Saves 1,000 Hours/Year of Labor While Increasing Market Opportunities

High-Impact-Prospecting (H-I-P) is a New York–based B2B demand-generation agency with a proprietary database of over 65 million contacts that serves clients like Adobe, IBM, and Google. The agency’s home-grown campaign infrastructure became costly and labor-intensive—most notably a high-performing abandoned-form remarketing program that boosted outcomes 18% but required “Herculean” manual effort—so H-I-P needed better deliverability, scalability, and much less time spent on campaign execution.

H-I-P adopted Act-On’s cloud marketing automation platform and was up and running in under two weeks with no IT help. The new workflow made abandoned-form remarketing a one‑click process, saving roughly 1,000 hours annually (about half an FTE), improved deliverability by about 20% (translating to higher revenue), enabled granular segmentation, and—through Act-On’s APEX partner benefits—lowered costs and allowed H-I-P to confidently pursue larger projects, including a $330,000 engagement.

High-Impact-Prospecting

Bret Smith

Principal