Case Study: Delta Data Software achieves $150K–$200K revenue boost and 4x faster campaigns with Act-On Software

Delta Data Software - Customer Case Study

Delta Data Software, a small financial services firm, faced weak lead generation and nurturing, slow and disconnected campaign development, poor tracking of buyer engagement, and misalignment between marketing and sales. Before Act-On they had no email marketing automation and struggled to measure campaign success and coordinate systems.

By adopting Act-On’s easy-to-use platform with CRM integration, automated email programs, forms and landing pages, and advanced reporting, Delta Data ran their first campaign in 2–4 weeks, cut campaign build time by four, and saved significant time and resources. They attribute $150,000–$200,000 in first-year revenue to Act-On, saw a 0–20% increase in leads, improved nurturing and visibility into web visitors, and rated Act-On’s support as best in class.

Delta Data Software

Lou Childs

Marketing Director