Act-On Software
132 Case Studies
A Act-On Software Case Study
Da-Com Corporation, a medium-size manufacturer in computers and electronics, faced weak lead generation, slow campaign development, disconnected marketing systems, poor contact segmentation and nurturing, ineffective sales hand-offs, and difficulty measuring marketing’s impact—issues that led them to replace HubSpot with a new solution.
By adopting Act-On, Da-Com achieved better lead generation, faster campaign build times, tighter integration across email, webinars and CRM, improved segmentation and nurturing, and stronger sales enablement and reporting. The team reached ROI in 2–3 months, with Act-On customer support and Act-On University enabling them to learn and use the platform independently.
Andy Sextro
Director of Sales