Case Study: Convena Distribution achieves personalized 9-language campaigns and streamlined reporting with Act-On Software

Convena efficiently pushes out highly personalized content in 9 different languages with Act-On

Convena Distribution is a leading European IT distributor with 15+ years’ experience and offices across Denmark, France, the UK, the Netherlands and Sweden. Despite a global customer base and strong e‑commerce focus, Convena’s two‑person marketing team struggled with an existing marketing automation tool that couldn’t deliver the multilingual, personalized communications, reporting, and CRM integration they needed.

They selected Act‑On for its scalability, affordability and CRM integrations, enabling the team to send two newsletters weekly in nine languages, use lead scoring and funnel/SQL features, and generate one‑click reports via Data Studio. The result: efficient, highly personalized international outreach, clear metrics and reporting, and improved marketing–sales alignment with smoother handoffs and richer customer insights.

Convena Distribution

Kristine Steenberg Henriksen

Marketing Manager