Case Study: Colfax Fluid Handling achieves 60–80% more leads and implements campaigns 3x faster with Act-On Software

Colfax Fluid Handling - Customer Case Study

Colfax Fluid Handling, a large industrial-manufacturing company, faced inadequate lead generation, disconnected marketing systems, weak sales enablement, and difficulty measuring marketing’s impact. Needing an integrated, easy-to-use solution to align inbound and outbound efforts and connect marketing to sales, they evaluated marketing-automation platforms.

They selected Act-On for its ease of use, CRM integration with Microsoft Dynamics, inbound/outbound tools, analytics, and support. The result: improved lead nurturing and buyer engagement, better insight into prospect behavior, prioritized hot prospects and targeted campaigns, campaign deployment 3x faster, and a 60–80% increase in leads — with customer support rated excellent.

Colfax Fluid Handling

Jennifer Edwards

Manager, Global Marketing Communications