Case Study: Clarity Quest Marketing achieves 20–40% more leads and $100K–$150K in attributed revenue with Act-On Software

Clarity Quest Marketing - Customer Case Study

Clarity Quest Marketing, a small marketing and advertising firm, faced disconnected marketing systems, poor sales–marketing alignment, and an inability to track buyer engagement while using HubSpot and separate email providers. These challenges prompted the company to evaluate a new marketing automation solution to unify campaigns and better measure buyer behavior.

They implemented Act-On for its ease of use, CRM integration, automated email programs, landing pages, reporting, and strong support, running their first campaign in 4–6 weeks. Results included 20–40% more leads, campaigns implemented twice as fast, $100,000–$150,000 in attributed revenue in year one, improved lead nurturing and buyer engagement, time/resource savings, and a faster sales funnel.

Clarity Quest Marketing

Christine Slocumb

CEO