Case Study: chain relations achieves Bookwire's Latin America market breakthrough with Act-On Software

chain relations, An Act-On Managed Service Provider, Gets Bookwire Found & Known with a Soup-to-Nuts Inbound Strategy

chain relations, an Act-On Managed Services partner since 2014, helped Bookwire — a distributor and marketer of 200,000+ digital products — tackle a difficult Latin American expansion. Bookwire faced an opaque local market, low eBook penetration and low brand awareness, so it needed a scalable inbound approach that didn’t rely on deep pre-existing market intelligence.

chain relations built a targeted inbound program using Act-On (chosen for Salesforce integration, German compliance and pricing), focusing on South American literature and textbook publishers. A two-tier automation gated a market study (English/Spanish) and then invited qualified leads to consultations, yielding 4,000 landing-page visits, 880 downloads (22% conversion; Spanish 24.8%, English 19%), 465 emails collected and a 15.5% conversion from email-linked pages — enabling Bookwire to exceed its goals and establish presence in Latin America.

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