Case Study: Catharsis Productions boosts leads 40–60% and doubles campaign speed with Act-On Software

Catharsis Productions - Customer Case Study

Catharsis Productions, a small educational institution, struggled with disconnected marketing systems, poor contact segmentation and nurturing, weak sales enablement, and difficulty measuring marketing’s impact. These challenges led them to evaluate marketing automation to better connect marketing and sales and gain clearer performance insights.

By adopting Act-On with Microsoft Dynamics integration, Catharsis implemented lead scoring, buyer tracking and alerts, and targeted inbound/outbound campaigns. The result: faster campaign deployment (2x), improved prospect insight and lead prioritization, easier performance analysis, and a 40–60% increase in leads, with customer support rated very good.

Catharsis Productions

Julie Ramirez

Marketing Manager