Case Study: Burr Oak Tool achieves 20–40% increase in leads and faster campaign development with Act-On Software

Burr Oak Tool - Customer Case Study

Burr Oak Tool, a medium-sized industrial manufacturer, was struggling with inadequate lead generation, disconnected marketing systems, and difficulty measuring marketing’s impact. These challenges prompted the company to look for a solution that could unify efforts and deliver measurable results.

Burr Oak implemented Act-On’s integrated marketing automation—leveraging its intuitive interface, CRM integration with Microsoft Dynamics, inbound/outbound tools, lead scoring and analytics—supported by excellent customer service. The platform enabled faster campaign development, time and resource savings, a 20–40% increase in leads, better identification and prioritization of qualified buyers, more targeted campaigns, and tighter marketing-sales alignment.

Burr Oak Tool

Chris Ross

Marketing Manager