Case Study: Bodine Electric Company achieves 100%+ more leads and 4x faster campaigns with Act-On Software

Bodine Electric Company - Customer Case Study

Bodine Electric Company, a medium-sized electronics firm, struggled with inadequate lead generation, slow and time-consuming campaign development, disconnected marketing systems, poor segmentation and nurturing, weak sales enablement, and difficulty measuring marketing’s impact. These challenges prompted a search for a marketing automation solution that was easy to use and would integrate with their CRM.

Implementing Act-On—selected for its ease of use and Microsoft Dynamics integration—gave Bodine intuitive campaign tools, buyer tracking and alerts, and CRM-ready lead management. The company doubled its leads (>100% increase), implemented campaigns more than four times faster, improved lead nurturing and buyer engagement, saved time and resources, increased revenue, and gained better insight and prioritization of qualified prospects, with customer support rated excellent.

Bodine Electric Company

Mike Wojo

Sales Representative