Case Study: Blue Mountains School achieves increased enrollment and revenue with Act-On Software

Blue Mountains School Drives Enrollment And Revenue With Marketing Automation

Blue Mountains International Hotel Management School (part of Torrens University Australia) is a leading hospitality education provider with more than 1,000 students (70% international) and multiple intakes each year. The school needed to reach a mix of audiences — prospective students, parents, and educational advisors/counselors — with tailored messaging, but its previous marketing platform couldn’t integrate with Salesforce or support automated programs, limiting its ability to deliver targeted, timely outreach.

Blue Mountains implemented Act-On marketing automation with native Salesforce integration to run automated nurture and onboarding programs, combine inbound/outbound channels (Google/Facebook) and capture behavioral data. The result: the team can walk prospects through recruitment to enrollment, prioritize high-interest leads in real time, cut email production from days to hours, send about 1,000 recruiting emails monthly with plans to scale, and better focus enrollment efforts to drive enrollment and revenue.

Blue Mountains School

James Flannagan

Digital Manager