Case Study: Blue Marble Payroll achieves 20–40% more leads and 4x faster campaign deployment with Act-On Software

Blue Marble Payroll - Customer Case Study

Blue Marble Payroll, a small financial services firm, faced disconnected marketing efforts and systems that hindered lead engagement and sales alignment. After previously using Pardot, they sought a platform that could provide better tracking and marketing intelligence to support sales conversations.

By adopting Act-On’s email campaigns and automated programs, Blue Marble ran their first campaign within two weeks and now implements campaigns four times faster. The company improved lead nurturing, increased lead volume by 20–40%, attributed $0–$50K in first-year revenue to Act-On, and cites Act-On’s tracking and customer support as best in class.

Blue Marble Payroll

John Gaertner

Marketing Consultant