Case Study: Bisco Industries achieves 1283% ROI and rapid revenue growth with Act-On Software

bisco industries - Customer Case Study

Bisco Industries, a North American distributor and manufacturer of electronic components with 48 locations, was hampered by a fragmented marketing stack (home-grown ERP, e-commerce, SugarCRM) and limitations with Mailchimp that prevented personalized targeting, lead nurturing, and revenue attribution. The marketing team needed an integrated, automated solution to drive and measure email-driven revenue growth.

Bisco implemented Act-On—chosen for its API, ease of implementation, usability, and cost model—using three internal developers and minimal training for five marketers. The platform enabled immediate revenue attribution and raised monthly revenue by more than $10k, avoided over $100k in new-hire costs, saved roughly $72k in marketing productivity (plus ~$4k in developer time), increased opportunities and campaigns, and boosted conversion rates dramatically; Nucleus measured average annual benefits of $301,388, a 1,283% ROI and a payback period of about 1.2 months.

bisco industries