Case Study: BinMaster achieves 2× faster campaign implementation and improved lead nurturing with Act-On Software

BinMaster - Customer Case Study

BinMaster, a medium‑enterprise industrial manufacturing company, struggled with disconnected marketing systems and difficulty measuring marketing’s impact. Seeking a more user‑friendly platform with strong CRM integration, inbound and outbound capabilities, and better reporting, they moved on from Inbox25 to evaluate Act-On.

Act-On’s intuitive interface and Microsoft Dynamics integration enabled tighter marketing‑sales alignment, improved lead nurturing and buyer engagement, and made it easier to analyze performance. As a result BinMaster implemented campaigns twice as fast, increased leads by up to 20%, and rated Act-On’s customer support as excellent.

BinMaster

Jenny Christensen

Vice President