Case Study: BCA Autoveiling achieves faster campaign development and improved lead nurturing with Act-On Software

BCA - Customer Case Study

BCA Autoveiling, a medium‑sized company in the Automotive & Transport sector, faced inadequate lead generation and nurturing, slow and time‑consuming campaign development, and limited visibility into buyer engagement. Previously relying on basic email service providers, they needed a more integrated, trackable marketing solution.

They selected Act-On for its ease of use, CRM integration, and automated email campaign capabilities. As a result, BCA improved lead nurturing, accelerated campaign development (running their first Act-On campaign in 6–8 weeks), and rated Act-On’s customer support as excellent.

BCA

Maureen Ten Pas

Marketing Professional