Case Study: BCA España achieves 2x faster campaign implementation and ROI in 4–6 months with Act-On Software

BCA - Customer Case Study

BCA España, a large transportation company, faced inadequate lead generation—both in volume and quality—after relying on basic email service providers. They sought a more integrated solution to improve lead prioritization and sales enablement.

By adopting Act-On for CRM integration, outbound marketing and native Salesforce connectivity, BCA España gained better analytics and visibility into marketing performance, the ability to send more targeted campaigns by segment and funnel stage, and now implements campaigns twice as fast—achieving ROI within 4–6 months.

BCA

Noel Garcia

Marketing Professional